Over 82 percent of people buy a product after an influencer recommends it. Customers love to see a company’s innovative advertising ideas. If you need some small business marketing tips, keep reading.
In this guide, you’ll learn about some new advertisement ideas. You should study what you’re currently doing and see ways you can improve your marketing ideas.
Ready to learn some new advertising methods? Check out the tips below.
1. Try Hosting a Competition on Social Media
Instagram, TikTok, and Facebook get used by companies to reach their audience.
It would help if you tried to host a competition on social media. Give away a product bundle. In exchange, ask for followers to engage with your social media platforms.
Invite your followers to share, comment, tag a friend, or like a giveaway post.
2. Share Customer's Content
Market your small business with user-generated content. Share content that your audience creates. Ask ahead of time if you could use their testimonials, videos, or images.
Most shoppers become more impacted by other customers sharing their experiences. The new customer will see this post as less biased.
You could also incentivize your customers and ask them to share videos or pictures. Provide top supporters with coupons or free products.
Try to build up an extensive library of user-generated content. The content encourages audience members to buy some of your products or services.
3. Prepare a Fun Unboxing Experience
Develop an exciting unboxing experience for popular influencers in your niche industry.
An influencer can help bring your product or service to new customers. Finding the right influencer will take time. Research who’s trending on different social media platforms and reach out to a few people.
Personalize the experience by providing the influencer with something they would love. Spend time choosing stunning packaging details, unique gift wrap, and extra gifts. Include a handwritten note.
4. Create a Video Tutorial
You should also make use of video marketing since TikTok has blown up. Minute-long videos have become popular on TikTok and Instagram. Instagram had to launch its version, Reels, after the popularity of TikTok.
You can make videos online for free by using Shopify. Create content and market your business on social media channels.
Share some reviews from pleased customers in your video. Some owners bring their audience behind the scenes and introduce them to key workers. Create a video tutorial to show how to use the product.
A live stream is another popular option. You can invite an influencer in your industry to co-host the live event. Share some tips on the product or service during the event. Invite followers to leave questions or comments.
Learn some helpful video marketing techniques.
5. Use Trendy Topics
Social media always remains fueled by trends. TikTok makes certain songs go viral, or new dancing trends emerge. Most people will post a video of them dancing to the trendy song.
Start researching trends. See how you can follow the trend. You could ask your customers to share recent trends or celebrate annual events.
6. Try Partnering With Another Business
You could look at partnering with other small businesses. They might have an overlapping target market. Make sure their products or services don’t compete with yours.
Shout out to local businesses on your social media platforms. Bring the business owner on for a Livestream interview or podcast conversation.
You could co-host a webinar or provide discounts to each business’s email list.
7. Try Providing Unique Product Recommendations
Some shoppers will have questions about the product. They might feel unsure about what one to choose.
It’s helpful to provide comparisons with new products. This way, people will know what some follow-up options are after trying one product.
Provide comparisons for products people will enjoy if they already have many things. Recommendations help shoppers looking for a gift for their family member or friend.
8. Try Making up a Jingle
Brainstorm a jingle with your team. People often remember the lyrics to a song or rhyme more than what they read in an article or online.
Think of a jingle that will help set your product or service apart. You want to entertain your audience and create something catchy.
Jingles should be easily memorized and help boost brand awareness. They can also be cheaper and more unique advertising for your business.
Think of the most famous jingles that stood the test of time. Kit-Kat’s song comes to mind.
9. Advertise Your Business on a Vehicle
Some companies will try advertising on their trucks or cars.
You can use an attention-grabbing vehicle wrap that advertises your unique product or service while on the road. Other drivers will get exposed to your company’s product.
The other benefit of vehicle wrapping is that it’s cost-effective. It’s also a great way to target your local community and businesses.
10. Try Designing Street Art
Have you ever considered making street art for your brand? You can express your brand powerfully and uniquely. Not only do you advertise to local community members, but you also attract the attention of tourists.
People may take pictures of the artwork and share it on their social media accounts.
Keep Trying Different Advertisement Ideas
Try these different advertisement ideas and see what works best for your company.
You might want to set up more Livestream videos with influencers on TikTok. Look at starting a podcast or releasing frequent short videos.
You could also try targeted ads or other paid advertising options.
Look at working with an experienced marketing team. Ready to get started? Contact us today for more information.