Businesses' expenditure on digital ads is increasing and is expected to exceed $645 billion by 2024. The statistic means that people are spending more on strategies like mobile advertising and creating personalized ads.
But what if we told you there's a cost-effective way to reach your potential customer? We're talking about self serve advertising.
After all, what could be more convenient than being able to target your ads directly to the people who are most likely to be interested in what you have to offer?
But with so many different self serve advertising options, it can be challenging to know where to start to ensure the right people see your ads. We're here to help you choose the most effective self serve digital ads.
Keep reading to learn about strategies to help you get the most out of your self serve advertising campaign.
What Is Self-Serve Advertising?
Self-serve advertising is a form of online advertising where businesses can create and run their own ad campaigns without a sales representative. That's not to say that self serve ads are entirely DIY. In most cases, you'll still need to work with a digital marketing agency for some guidance to set up your campaign.
But once you've got the hang of it, self serve advertising provides a lot of control and flexibility regarding your ad campaigns. It's more cost-effective than working with an agency since you're not paying for someone else's time.
What Are the Most Effective Self Serve Advertising Strategies?
If you want to venture into self serve advertising, there are a few key strategies you should keep in mind to ensure your campaign is successful. Some of the strategies you should consider for the best results include:
Retargeting
Retargeting is an effective way to reach people who have already shown an interest in your product or service. This strategy involves showing ads to people who have visited your website or interacted with your brand online.
For example, suppose someone abandons their shopping cart on your site. You could show them a retargeting ad featuring the items they left behind. The goal is to encourage them to complete their purchase.
Or, someone might have visited your website but hasn't taken any further action. You could show them an ad featuring a discount or special offer.
Retargeting is an effective way to improve your conversion rate and boost sales. It guarantees results because you're targeting people who are already interested in what you offer.
Online Display Advertising
Online display advertising involves using banner ads, text ads, and other visuals to promote a product or service on websites. You've probably seen display ads while scrolling through your Facebook feed or reading an article online.
Online displays are effective because they're highly visible. People can't miss the ads when they appear on popular websites. This means that your target audience is more likely to see your ad and remember your brand.
It's also interactive, unlike television or print ads. This interaction can take the form of clicks, video views, or even comments and shares.
You can also track the results of display ads. You can see how many people have viewed your ad, clicked on it, and shared it with their friends. This makes it easy to gauge the effectiveness of your campaign and make necessary adjustments.
You can use display advertising to target a specific audience. Such targeting will ensure you spend your ad budget in the most effective way possible.
Search Ads
Search ads are a form of PPC ads that appear at the top of search engine results pages when someone searches for a particular keyword or phrase. When someone searches for a keyword that is relevant to your business, your ad may appear on the SERP.
If someone clicks on your ad, it'll direct them to your website. You only pay when someone clicks on your ad, hence the name "pay-per-click."
Search ads are an effective advertising strategy because they allow you to target potential customers actively searching for your products or services. PPC ads are highly customizable.
You can control the keywords that trigger your ad, your target audience's location, and your campaign's advertising budget. This feature allows you to tailor your message and target specific keywords to optimize your campaigns for maximum impact.
Search ads are also very cost-effective, as you only pay when people click on your ad. This factor makes search ads an attractive and practical self serve advertising option for businesses of all sizes.
Social Media Advertising
Social media advertising is a form of online advertising that uses social media platforms to promote a product or service.
This strategy involves creating ads and targeting them to specific users based on their interests, demographics, and location. Social media advertising is an effective way to reach a large audience with your message.
For instance, Facebook is the largest social media platform with over 2 billion monthly active users. Due to its huge user base, Facebook is an effective platform for reaching out to potential customers.
You can use Facebook Ads to target a specific audience with laser precision. For example, if you want to reach women aged 25-34, you can use social media advertising to target that age group specifically.
You can also customize your message for each social media platform. For instance, if you're using Facebook ads, you can use the platform's features to create an engaging and visually appealing ad. This strategy is pocket-friendly because you can set your own budget and only pay when someone clicks on your ad.
Start Leveraging the Best Self Serve Advertising Strategies Today
Self serve advertising is a great way to reach a large audience with your message. It's also a cost-effective way to advertise your products or services. You can start by implementing the above strategies and see how they work for you.
If you're ready to get started on self serve advertising, consider partnering with our team at Savant DSP. We will assist you in setting up your advertising campaign and choosing the best channels to increase your audience reach.
Request a demo today to get started.