Optimize Your Campaigns Like A Pro
Here are a list of tools we use to optimize paid ad campaigns across multiple platforms as well as tools we and our agency partners find useful.
Children’s Channel Exclusion List For YouTube Ads
Exclusion Lists are powerful tools when it comes to placement optimization for YouTube Ads. But, they’re hard to come by. There are millions and millions of children’s channels on YouTube. These are channels designed to engage with kids & keep them occupied. Some of the biggest content creators are focusing on this niche because it is extremely lucrative. Think about it, children will sit down and watch hours and hours of cartoons, learning programs and other types of content. YouTube creators get rewarded monetarily by keeping an engaged audience with long run times etc. With YouTube being this upcoming generations third parent, it means money in the bank for popular kid content creators like Miss Rachel, Peppa Pig, Cocomelon & more. New channels are being released everyday.
With that, Kid channels are likely wasting most of your ad impressions on YouTube without you even knowing it!
YouTube Ads “Where ads showed” list. Top Placements by impressions are kid/children related channels.
In this example above, this campaign was running the bulk of their ad impressions on kid channels. YouTube doesn’t make it easy to exclude these. You Can go through and them and create your own exclusion list, but being that there are so many, you’ll exclude one and more will appear. It’s almost impossible to get ahead of this issue by using YouTube’s available tools. Plus, the hours of work it takes are immense.
Enter ExcludeKidChannels.com. This tool was created specifically to address this problem and is the most comprehensive list of kid channels currently available. ExcludeKidChannels.com scans YouTube channels for keywords like: kids, cartoons, pre-k, children & more. It then compiles this list together so you can add it to your placement exclusion list. At the time this was written, the list contains about 25k channels & it gets updated with new channels each month.
We apply this list to all our YouTube campaigns, and the results are immediate.
After implementing the Children’s Channel Exclusion List for YouTube Ads - adult channels begin to rise to the top of the list.
As you can see above, once the list was applied to the campaign more valuable placements began to rise to the top. Take your YouTube advertising campaigns to the next level with this automatic placement exclusion list generator. It will help you optimize your YouTube ad campaigns, ensuring your ads are seen by the right people at the right time. We created this tool internally and have now made it available to anyone running their own YouTube campaigns.
CallRail - Track Phone & Form Leads
CallRail lets you track lead activity on your ad campaigns. We use it most commonly to track phone calls from our online paid ad campaign efforts, but you can also use it to track form fills and much more.
CallRail is a call tracking and analytics platform that allows advertisers to track and analyze calls generated from their advertising campaigns. Here's how it works:
CallRail assigns a unique phone number to each advertising campaign: When you set up a new advertising campaign, CallRail provides you with a unique phone number that you can use in your ads. When someone calls that number, CallRail tracks the call and records valuable data about the caller.
CallRail records and analyzes call data: CallRail records each call and analyzes the data to provide insights into call volume, call duration, call source, and other relevant metrics.
CallRail provides call analytics and attribution: CallRail allows you to see which advertising campaigns are generating the most calls and which ones are not performing well. This allows you to make data-driven decisions about how to optimize your advertising campaigns.
CallRail integrates with other marketing platforms: CallRail integrates with many popular marketing platforms, such as Google Analytics and Salesforce, allowing you to connect your call data with other marketing data and gain a more complete picture of your advertising performance.
The benefits of using CallRail for advertisers are numerous. Here are a few key benefits:
Better attribution: CallRail provides accurate attribution for phone calls, allowing advertisers to better understand which advertising campaigns are driving phone calls and which ones are not.
Improved conversion tracking: By tracking phone calls, CallRail provides advertisers with a more complete picture of their conversion funnel, allowing them to optimize their campaigns for better results.
Better customer insights: CallRail's call recording and analysis features provide valuable insights into customer behavior and preferences, allowing advertisers to better understand their target audience.
Increased ROI: By optimizing advertising campaigns based on call data, advertisers can increase their ROI and get more value from their advertising spend.
If you are spending money on generating phone calls, knowing which calls came from what campaign is important. CallRail gives you all this important data and more in an easy to use user interface.
Stamped.io (Shopify) - Get Product Reviews
Stamped.io is a powerful tool for Shopify store owners that helps them collect and display customer reviews, photos, and videos. Here are some of the key benefits of using Stamped.io for your Shopify store:
Increased social proof: Stamped.io allows you to showcase customer reviews, photos, and videos on your product pages, providing powerful social proof that can help increase sales and conversions. By highlighting positive customer experiences, you can build trust with potential customers and encourage them to make a purchase.
Improved SEO: Reviews and other user-generated content can improve your store's search engine optimization (SEO), making it easier for potential customers to find your products online. Stamped.io allows you to display reviews and other content on your product pages, which can help improve your store's search engine ranking and visibility.
Better customer engagement: Stamped.io provides a range of tools to help you engage with your customers, including customizable review request emails and a customer loyalty program. By engaging with your customers and rewarding their loyalty, you can build stronger relationships and increase customer retention.
Advanced analytics: Stamped.io provides advanced analytics and reporting features, allowing you to track the performance of your reviews and other user-generated content. You can see which products are generating the most reviews, which reviews are driving the most sales, and more, allowing you to make data-driven decisions about your marketing and sales strategies.
Seamless integration: Stamped.io seamlessly integrates with Shopify, allowing you to easily collect and display customer reviews and other content on your store. With Stamped.io, you can customize the look and feel of your review widgets to match your store's branding, and easily manage and moderate your reviews from one central dashboard.
If you’re spending money on ads driving people to product pages, having reviews is a must in this day and age. Giving people peace of mind that others have purchased from you, and have enjoyed your product or service is imperative and will only benefit your paid advertising efforts.
Overall, Stamped.io is an essential tool for any Shopify store owner looking to build trust with their customers, increase sales and conversions, and improve their store's SEO and online visibility. With its advanced features and seamless integration with Shopify, Stamped.io is a must-have tool for any ecommerce business.
Triple Whale (Shopify) - Campaign Attribution
Tracking customer behavior on a website can provide valuable insights into how customers interact with your website and can help you improve your website's user experience and increase conversions. Triple Whale does just that for Shopify stores. Here are some of the benefits of using Triple Whale to track customer behavior on a website:
Understand customer preferences: Tracking customer behavior can help you understand what your customers are interested in and what they are looking for on your website. This information can help you tailor your website content and product offerings to better meet the needs and preferences of your customers.
Improve website usability: By analyzing how customers navigate your website, you can identify areas where customers are getting stuck or experiencing frustration. This can help you improve your website's usability and make it easier for customers to find what they are looking for.
Optimize website design: Tracking customer behavior can also help you identify design elements on your website that are not performing well, such as confusing navigation or poor layout. This information can help you optimize your website's design to improve the user experience and increase conversions.
Increase conversion rates: By tracking customer behavior and analyzing website data, you can identify areas where customers are dropping off or abandoning their shopping carts. This information can help you make targeted changes to your website that can increase conversion rates and drive more sales.
Personalize customer experience: Tracking customer behavior can help you personalize the customer experience by providing insights into individual customer preferences and behaviors. This can help you deliver targeted marketing messages and product recommendations that are more likely to resonate with individual customers.
Know where your purchases are coming from: Triple Whale gives you insight into your customers journey, what ads they interacted with on what platforms, how long did it take for them to convert etc. All of this information and more can be viewed in Triple Whale’s dashboard. No more wondering where your customers came from. No more thinking that only your Brand campaign drives all the conversions. Get key insights into your paid ad efforts & utilize that information to make better campaign decisions.
Overall, using Triple Whale to track customer behavior on a website can provide valuable insights into customer preferences, website usability, design optimization, and more. By leveraging this data to make informed decisions, you can improve the user experience and increase conversions, ultimately driving more sales and growing your business.
Apollo.io - Email Marketing & Prospecting
Apollo.io is a platform that provides a suite of sales and marketing tools for businesses to prospect and generate leads. We use this platform for research and prospecting purposes. They make it easy to search for contacts by industry, or business name & you can apply all sorts of filters on your search so you get the information you need. Once we find who we need to speak with you can email them directly or put them into an email sequence. You can also upload email databases you’ve collected to this platform and apply different email sequences to them too. Say you have a campaign where people are looking at a specific collection of products, you can write an email sequence covering the benefits, positive customer feedback etc. and send those emails in a drip sequence out to that specific list.
Some of the other benefits of using Apollo.io for prospecting are:
Extensive database: Apollo.io has a vast database of over 200 million contacts, which includes both individuals and companies. This provides a wide pool of potential leads to prospect from.
Accurate data: Apollo.io uses various sources to gather and verify data, ensuring that the information is up-to-date and accurate. This helps businesses to avoid wasting time and resources on inaccurate data.
Advanced search functionality: Apollo.io has advanced search capabilities that allow users to narrow down their search criteria and find prospects that meet specific requirements. This makes it easier to target potential leads that are most likely to convert.
Automated lead generation: Apollo.io offers automation tools such as lead scoring, lead enrichment, and lead routing, which help businesses to automate their lead generation process and focus on high-quality leads.
Integration with other tools: Apollo.io integrates with other sales and marketing tools such as CRM software, marketing automation tools, and sales engagement platforms. This helps businesses to streamline their sales and marketing processes and improve their overall efficiency.
Insights and analytics: Apollo.io provides insights and analytics on prospecting performance, allowing businesses to track their progress and optimize their prospecting strategies for better results.
Overall, we use this tool internally to research and prospect new leads that are a good fit for our business. We feel it’s a powerful tool if used properly.
We strive to provide helpful and unbiased information about various tools and services that can be used to optimize campaigns. However, it's important to note that some of the links we provide are affiliate links. This means that if you click on one of these links and sign up for the service, we may receive a commission or other compensation.
We want to assure you that we only review tools and services that we have utilized ourselves and believe to be useful for optimizing campaigns. Our primary goal is to provide helpful information and recommendations to our users, and we do not allow any compensation or financial incentives to influence our reviews or recommendations.