If you're a business owner, you know it as one of your largest expenses, your worst enemy, or your best friend. Advertising saw unprecedented growth in 2021, and that growth is expected to continue for the foreseeable future.
Well, spending more money on ads is great, but it doesn't guarantee any benefits. For that, you need the right team. Let's talk about the benefits of hiring a digital ad agency for your campaign!
1. Experience
You may have someone on your team who knows how to run Facebook Ads, but what about YouTube Ads? Display ads, search ads, and others are just as important for many businesses.
When you hire a digital ad agency, you're getting a team experienced with multiple types of advertisements, current trends around them, and industry standards. One marketing specialist or a graphic designer on your team is unlikely to match this level of experience.
2. Understanding Your Budget
When you hire a top digital marketing agency, you will get a budget right upfront. You won't have to play a "guessing game" and wind up going over budget trying to correct your mistakes.
Instead, you will create an ad budget, communicate it with your team, and work out the details from there without any surprises. If you find that you're constantly going over budget, especially if there isn't enough ROI, then it's time to call in the professionals.
3. Branding
Ads are an important part of your online presence, much like your website and social media. Within the online sphere, displaying a clear aesthetic, tone, and message helps reinforce your brand's identity. Ads are a perfect place for this!
Users in your target audience may not follow you on social media or ever stumble on your website on their own. Because of this, it's challenging to build a recognizable brand from scratch.
However, when you're able to display the same font, color scheme, message, and overall brand identity throughout the internet, it will help establish your identity a lot sooner.
If you're unsure why branding is so important, think about how easily you would be able to recognize a Google icon. Even if it didn't have its company name, any context for what the app does, or even a letter G. Four colors is all it takes.
Well, your brand could see the same benefit, no matter how niche your market is. There are makeup brands, baseball hat brands, and guitar brands that have the same level of recognition as Google among their target audience. It all starts with professional branding!
4. Improve Your Conversion Rate
A higher conversion rate means a higher ROI. While building a brand is an excellent benefit of professional services, conversions are the primary goal for most ad campaigns. Well, the average conversion rates for some platforms are as low as 0.5%.
Remember that without conversions, you lose money every time someone clicks on your advertisements. If you find that your campaigns lose money overall or that your margins are slim, then it's time to give your campaign a boost.
5. Advanced Analytics Reporting
Sure, there are some great analytics tools online. However, when you hire a top digital ad agency, you receive expert reports involving your campaign that are easy to understand and review.
You won't have to take a course in Google Analytics to understand the metrics that they track, either. Instead, you will have everything in one place, under your control, and receive an honest representation of your campaign's performance.
How To Choose the Right Digital Ad Agency
Now that you know what a digital ad agency can do for you, let's talk about how to find the right one. Here are some key features to look for.
Services Offered
First, you need to know if the services the agency offers match your company's needs. Usually, you can find this information on their website or simply by contacting them if there's a specific service you require. If so, then you've narrowed down your search.
Testimonials or Case Studies
Case studies are examples of how the agency has helped other businesses with their ad campaigns and how they performed over time. If an agency doesn't offer that, then testimonials from previous customers are a great way to gauge their performance.
Online reviews are also a great way to judge these, but only if you're reading what people say. It's rare to find a company or product without a single "one-star" review with no context, which doesn't help anybody. Instead, look for useful information in the reviews to get a better understanding.
References
The difference between using online reviews and references is that you can control the questions with references. If a company offers the services you need and their online presence looks favorable, then reach out and ask for references if you still have any specific questions.
"How long did it take for the project's completion?", "Did they stick to the budget?", or "How communicative were they?" Those are just a few examples of questions you can ask, but if you have specific concerns, then ask away!
Price
Finally, if the agency offers what you need and passed your vetting, the last piece of the puzzle is matching your budget. Now, if you're already losing money on your PPC ads, then, you'll want to spend a little extra to give it a jumpstart. However, you don't want to go overboard.
Find Your Agency Today
Now that you know what a digital ad agency can do for your campaign, there's no time like the present to get started! The sooner you do, the sooner you'll see results. Stay up to date with our latest marketing news and learn more about our services!