Investing in quality advertising can help your company prosper in 2022 and beyond.
Digital advertising has a $155 billion global market value today. This speaks to just how vital it is to so many people and industries. Finding out which digital advertising platform and methods get results can transform your business.
The suggestions below will help you out when you're considering which digital advertising strategies you'd like to use. Keep reading to learn more.
1. Brands Are Going Mobile First
You're not maximizing your marketing efforts unless you focus on mobile. Advertisers today are shifting the bulk of their efforts to users on mobile devices.
It makes sense, as roughly 97% of adults now own and use cell phones. Most of these are smartphones with numerous high-tech features.
Digital ads and mobile advertising go hand-in-hand. Examples include mobile web ads, in-game ads, social media ads, and several others. You can pull a variety of analytics from people's apps and browsing activities. Having these analytics will help you fine-tune ads.
Most consumers check their phones before going to bed and when they wake up in the morning. Advertising to those devices gives you a front-row seat to consumers' lives and where they spend their attention.
This is why mobile advertising can give you the revenue bump that you're looking for.
2. Artificial Intelligence (AI) Is Growing Quickly
Improving your grasp on Artificial Intelligence (AI) can supercharge your advertising efforts.
The high-level "thinking" performed by AI adds specificity and accuracy to all your advertising efforts. AI constantly learns and corrects itself so that it's custom-suited to fit people's interests.
There will soon be 8 billion voice assistants that are powered by AI technology. AI also lets you show people only the ads that they'd be interested in.
Having this firepower at your advantage keeps you up with the times and can help you get an edge on competitors.
3. Search Engine Optimization (SEO) Is Essential
Today's digital ad agency must also be highly versed in search engine optimization (SEO) in order to get clients of different backgrounds the results that they're looking for. You'll get premier positioning on search engine results pages (SERP) so that customers can easily find you.
Examples of good SEO practices include running a blog, optimising the user experience (UX), working out link-building strategies, and choosing the best keywords.
Close to half of all Google searches today are local. This means that you should also focus on local keywords and use geotags and other markers.
4. Content Creation Is Essential
Today, 84% of customers expect you to have some sort of content. Even better if your content is amazing.
Content that is well-written, professionally shot, or well-produced captures people's attention like nothing else. This content leads to followers and subscribers, who will eventually become customers.
Start with evergreen blog posts that are organic and that provide a ton of value. Other examples of helpful content include podcasts, video content, e-books, and live streams.
Your brand will begin to sell itself once people buy into the world you're creating. Quality content is also easily monetizable and doesn't have to cost a lot to produce.
5. Using Social Media Across Multiple Platforms
Social media today is where all of the conversations are happening. There are more than 4.5 billion social media users on the planet. This represents roughly 60% of the world population.
Advertising and posting content on social media outlets let you control your message and tap into people's interests. It helps you learn a wealth of information related to how people think. You can reverse engineer this information to optimize your advertising campaigns.
Depending on your brand, the main outlets you should advertise on include Facebook, Twitter, Tiktok, YouTube, and Instagram. Start setting social media advertising goals every quarter and use analytics to see where you're succeeding and failing.
6. Personalization Is Becoming More Important
Nobody wants to feel like just a number when you're advertising to them. Always treat your campaigns like a human being advertising to another human being.
A little bit of personalization goes a long way even when your campaigns are automated.
E-mails are particularly easy to personalize and can make recipients feel valued. This is helpful since e-mail marketing is 40% more effective than Facebook and other social media outlets.
Something as simple as including someone's name in the subject line can be the difference between them opening the e-mail or not.
Create personas so that you have a clear idea of who you're advertising to. Personas are models of the customer that you're potentially advertising to. Get as detailed as possible when creating these personas and use research to hit your target demographics.
Examples of personas include an Asian father of girls who play musical instruments, a single mother who works retail and enjoys weekend getaways or high-income parents who drive luxury cars, play golf, and attend church every Sunday.
Starting with these personas will help you hit all the right notes with your advertising campaign.
7. Advertising Is Sophisticated and Changing
Online ads are going through a revolution in the digital landscape. We're being introduced to new technologies and ways of consuming media that are constantly changing.
Streaming services like Spotify are great for advertising today. You can sometimes get more views and traction with a YouTube advertisement than a TV commercial.
Technologies like wearables and Virtual Reality (VR) are growing in popularity.
If you're going to advertise today, you need to dedicate yourself to staying up-to-date with these changes.
Develop Your Digital Advertising Strategies
The digital advertising strategies above will help you get results that create traffic, impressions, and revenue. Your next step is to get in touch with a company that can carry out each campaign.
At Savant, we can help match you with the resources that'll help. Check out this article and see how we can help your digital advertising needs, or request a demo so that we can get started today.