About 45% of small businesses are already using pay-per-click (PPC) advertising. If you're not, there's a chance you're falling behind the competition. You could struggle to generate brand awareness, traffic, and leads as a result.
Instead, consider creating display ads for your digital advertising campaigns. Display ads are eye-catching and memorable.
You can stand out from the crowd and draw more people to your website with ease.
On the fence about creating digital display ads? Here are nine reasons you shouldn't hesitate. Read on to learn more about the benefits of digital display advertising today!
1. Boost Brand Awareness and Visibility
One of the biggest benefits of creating display ads is their ability to boost brand awareness and visibility.
Text PPC ads can blend in with organic listings. People tend to skim over text, too. Visual ads, on the other hand, stand out from other content on the page.
It takes multiple impressions before consumers start remembering your brand. If you're struggling to generate brand awareness and recognition, use ads! Digital ads will make it easier for people to remember you.
In fact, using paid advertising can boost brand awareness by up to 80%.
When creating your digital ads, make sure to maintain brand consistency. A consistent brand can help encourage brand recognition. Make sure your branding matches between the ad and landing page, too.
As people keep seeing your ads, brand awareness and recognition will grow stronger.
The next time someone needs your product or service, they'll remember seeing your brand. They won't search for your competitors. Instead, they'll head straight to your website to find what they need.
2. They're Visually Appealing
Eye-catching graphic design can help you stand out from the competition. If you're struggling to draw in business, consider online advertising. Your visual ads can help you draw in new customers.
Text ads have character limits. You could struggle to quickly capture the consumer's attention. You might not leave a strong impression with text, either.
If you're struggling to convey your message using text, create visual ads instead!
Visual ads can help your brand stand out online. You can attract the consumer's attention, then direct them to your website. From there, you can convert more prospects into paying customers.
3. Use Precise Targeting
Traditional advertising doesn't always guarantee you'll reach your target audience. Anyone can see your billboard as they drive by. You could waste time and money with traditional marketing methods as a result.
Instead, consider the benefits of online advertising. You can use precise targeting to reach your ideal audience. You won't have to waste time with people who have no interest in your business.
For example, you can ensure your ads appear when someone searches for a specific keyword online. These users already have an interest in your product or service.
You can leverage that existing interest to generate more leads and sales.
You can also choose which websites your display ads appear on. In fact, you can also avoid certain keywords, websites, and demographics.
Otherwise, consider creating different ads for different buyer personas. You can use more precise language within your ads. You'll have an easier time appealing to customers as a result.
Instead of reaching a broader audience, you can better utilize your ad spend to reach ideal customers.
4. Get a Second Chance
Remarketing gives you a second chance with people who previously visited your website.
You can show them eye-catching visual ads based on their previous behaviors. For example, you can show a photo of high heels to someone who visited that page on your website. Remarketing allows you to better appeal to your audience based on their distinct needs.
You could increase your chances of sales and conversions as a result.
5. Reach On-the-Go Customers
You can also use geofencing as you develop your online advertising strategy. Geofencing will push ads to mobile devices based on the consumer's location. As people approach your store, you can draw them in with your eye-catching ads.
You could generate more foot traffic to your business and boost sales.
6. Create a Cohesive Experience
Digital ads work well with other marketing strategies, too. For example, you can create a cohesive experience between your ads and landing pages. Using matching imagery and language can lead consumers through the buyer's journey.
You can also use digital ads to improve your search engine optimization (SEO) strategy. Look at the keywords people search before seeing your ads. Then, use those keywords to create content your customers want to read.
You can even reach customers on different channels, ensuring an omnichannel marketing strategy.
7. Generate More Website Traffic
As people click on your display ads, they'll reach a landing page on your website. Generating more website traffic can boost your SEO ranking. Higher rankings can help you appear in front of more customers.
Then, you can continue generating fresh website traffic.
As you gain more traffic, you'll have more chances to convert visitors into leads.
8. Attract More Leads
About 93% of Americans use the web to find local businesses. Meanwhile, 65% of customers click on digital ads.
Paid advertisements have a 200% ROI. In fact, PPC generates twice the number of visitors compared to SEO, too.
Online advertising with visual ads can help you attract more leads. You can get ahead of the competition and boost your business.
If you're struggling to generate traffic and leads to your website, don't hesitate to start using graphic design.
9. Track the Data
With traditional advertising campaigns, you can't always track how many people see your ads. You might struggle to determine the conversion rate for an ad, too. With online advertising, however, you'll have the data you need.
You can use the data from your campaigns to make more informed decisions in the future. For example, you might recognize certain images and text appeal to consumers. Then, you can use those elements to create a fresh, more effective campaign.
Boost Your Brand: 9 Reasons to Use Display Ads for Your Business
Don't miss a chance to boost brand awareness and generate fresh leads. Instead, consider using display ads for your business. Display advertising could give your business the advantage it needs.
You can get ahead of the competition and set yourself up for success.
Need help with your online advertising? We're happy to lend a hand.
Contact us today to get started.