It's no secret that consumers want to learn as much as possible about a product in the least amount of time. Because our brains process videos about 60,000 times faster than text alone, video marketing is the best way to deliver information about your business.
Making video content is easy, and you can be as creative as you like. For example, you can use videos to create a how-to guide, explain a product feature, or just show off what your company is all about. It's the future of content marketing—a great way to attract new customers.
But if you're not convinced that video marketing is essential, keep reading to discover why businesses that want to thrive in 2023 should embrace it.
Why Video Marketing Is So Powerful
Video content is the most engaging medium because it brings your audience into the experience. The human brain instinctively recognizes motion and responds to it faster than static media. This makes video essential for communicating ideas you want people to act on, like a new product release.
It's also harder to keep someone entertained with pictures. Videos have a built-in advantage over photos because they can appeal to more of our senses. Interacting with someone's sight and sound will always be more engaging than sharing text.
The Benefits of Video Marketing
While video marketing is more expensive and time-consuming than other forms of promotion, the long-term benefits are worth it. You'll be able to reach a wider audience, and you'll have a better chance of converting them into customers or subscribers. Here's a brief overview of the many benefits you can expect when promoting video content.
Increased ROI
A 2020 study revealed that 89% of video marketers are happy with their ROI. Video marketing helps you increase engagement and retention, which in turn will improve your brand awareness.
More people are likely to buy from you after seeing your videos because they've seen what they'll be purchasing. Static images can't display products and services as effectively.
Better SEO
SEO stands for "search engine optimization." Simply, it means you're trying to get your website or blog higher in Google's search results.
Because people are likelier to click on video results, Google will reward your business by ranking your videos higher on search engine results pages (SERPs).
SEO for videos works much like it does with text-based content. Your videos should have strong titles and definite descriptions, including the keywords you want to rank for. That way, your content will appear when people search for those topics.
Reusable Content
Videos can be repurposed and reused across multiple platforms. Let's say you have a long-form video that runs for 15 minutes. You could split it into two or three shorter videos and post them at different times.
You can also post the same video on different platforms. Upload it to Facebook on Monday and share it again on Instagram during the weekend for an added engagement boost!
Teach Your Audience
If there's one thing you should never forget about consumers, they love to be educated. When people realize that your product or service is easy to use and can solve their problems, they're more likely to purchase.
A study shows that 8 out of 10 software buyers committed to the product after watching an educational video from the company. You must have exciting lessons in your video marketing plan to convert your leads into sales.
Establish Yourself as an Authority
When people see what kind of work you do, they'll be more likely to hire or buy from you because they have a clear idea of your process. Use your videos to show how you help clients solve their problems, so it's easy for people to see how they can benefit from working with you.
The Rise of TikTok
Your content marketing plan won't be complete without a means of catering to the 1 billion users on TikTok. If you're new to the platform, TikTok is a simple way to share short videos with your friends and followers. It has surpassed Instagram and Snapchat in downloads, making it the second most popular video-sharing platform in 2023.
Two-thirds of American teens use TikTok, and over 16% watch it constantly. If your target market is a younger crowd, you must take advantage of this platform's popularity.
How TikTok Can Help Your Business
Your content will have access to people from all over the world who might not otherwise be interested in what you have to say. Viral videos are more common on this platform than on any other. You have the opportunity to drive lots of traffic to your products and services if your videos catch on.
Video Marketing on Facebook
The most popular social media network in the world is Facebook. Take advantage of its popularity by using Facebook video ads to reach an audience you know would be interested in your products or services.
Facebook allows you to specify your audience by age, gender, or location. For example, marketing to women over 50 living in Florida is possible through Facebook's targeting capabilities.
You'll also benefit from detailed metrics that include the number of views, average watch time, engagement rate, and click-through rate.
Increase Your Brand's Reach
Video marketing can help you reach new audiences, establish yourself as an authority, and even go viral. You just need the right tools to show you which videos attract and keep customers most effectively. That's why we created Savant DSP.
Savant DSP is software that gives you total control over your advertising. Our platform offers detailed information about your target market so that you can find the best prospects and turn them into paying customers.
Request a demo of our software to learn how we can help make your video marketing more efficient.