Hulu is one of the most popular streaming services in the United States. Last year, the streaming platform had nearly 44 million subscribers.
If you have a product or service that you want to advertise, this could give your business the exposure that it needs. However, you may be concerned about the Hulu advertising cost.
What is the cost of advertising on Hulu? What are the benefits of advertising on Hulu?
This guide answers those questions and more.
Length of the Ad
The first thing to consider is how long your ad will be.
Each show only has a certain amount of ad space available. These spots are in high demand. The means the longer your ad is, the more you will pay for the slot.
There are a few options that you have here. For standard ad time slots, you can create an ad that is 15 seconds, 30 seconds, or 60 seconds long.
Keep this in mind and see how long you think your advertisement needs to be.
Skippable Ads
Another thing you need to consider is if you want a skippable ad or not. These typically show up at the end of a show or a movie. Here, the customer may elect to skip the ad and return to the home screen.
Because these ads allow customers to skip the full version, they are generally cheaper than the non-traditional ads. However, you are at great risk of losing potential viewers.
To solve this problem, you can come up with a good hook during the first five seconds of the ad. That is how long users typically have before deciding to skip your ad.
Five seconds is just enough time to land a hook. But what exactly is a hook? Hooks get customers' attention, drive them to want to know more about your product or service, and encourage them to take action.
This type of ad can save you money, but it is a gamble. However, it could be a bet worth taking if you have creative people in your marketing department.
Show Popularity
While Hulu has tens of millions of subscribers, you have to keep in mind that these viewers are going to have different show and movie interests. You need to do the proper homework on what your target demographic may be watching and the shows or movies they might click on next.
You can expect to have to pay more for an advertisement that appears on one of Hulu's more popular shows.
For example, let's say that a large portion of your target audience watches old Glee episodes. Considering it is one of the most popular shows on Hulu, you may have to pay a premium to get your advertisement to appear during those episodes.
You can even get more specific with this and get your advertisement to appear for certain episodes. Do some research on what the most popular shows are, along with what episodes are popular from those shows. Then, you can plan your ad placement accordingly.
Benefits of Hulu Advertising
Now that you know about some of the factors that go into ad cost, it is time to discuss what benefits you get from this. Here are some of the biggest benefits that are worth mentioning.
Complete Viewings
One of the biggest benefits of Hulu advertising is how the pricing is structured. Your company only gets charged for this format if the customer views the full ad. So, even if a customer watches 29 out of 30 seconds, you could still avoid getting charged the full price for the ad.
Hulu wants to ensure you maximize your advertising experience when you use this platform. It charges you by the number of people that are going to see your ad rather than a flat fee.
With that in mind, you can ensure that you are getting the biggest return on investment possible. Plus, you can get exactly what you pay for.
More Viewing Power
In today's day and age, there are a lot of people out there who like to produce their content. They may use other platforms to promote this and even use social media for some assistance.
However, those content creators have a more difficult time keeping their viewers engaged during advertisements.
Think about it. There tend to be a lot more distractions on smaller screens, such as laptops and cell phones. Plus, advertisements on streaming services are more likely to be geared towards the content.
What does this mean? It means that Hulu is more likely to pair an ad for a security system with a show about criminals.
If you want to get the highest percentage of an audience possible to pay attention to an ad, Hulu is the way to go.
Brand Recognition
Brand recognition is one of the most important goals of a marketing campaign. If you are a small business, you need people to know your brand exists and is ready to serve them. Even enterprises need brand recognition to stay on top of competitors.
Advertising on a streaming service like Hulu can help you do just this. People who watch shows and movies on Hulu may discover your business for the first time.
It can give you the platform you need to reach your target audience. Then, if you leave a good enough first impression, you could create an anchor memory in the minds of your audience. From there, they can learn more about your business and use your product or service.
Learn More About Hulu Advertising Cost
The Hulu advertising cost is not something that your business should take lightly. You need to do your homework and come up with a Hulu advertising strategy to fill in the exact details.
Luckily, Savant DSP is here to help. As the first digital marketing placement company, we can help you streamline every step of this process. We can give you the tools you need to maximize advertising revenue on Hulu.
Does this sound good to you? Are you ready to get started? Request a demo with us today.