Do you know what geofencing marketing is? If not, it's time for you to learn about it.
With mobile-first marketing becoming the norm these days, it's no surprise that mobile geofencing marketing is on the rise as well. Geofencing is a unique marketing strategy that can work wonders for a local business while increasing sales by quite a bit.
Here's what you need to know about geofencing and its many benefits.
What is Geofencing?
Mobile geofencing is a type of marketing in which you'll set virtual geographical boundaries. Customers who enter the boundaries will get alerts on their smartphones. These alerts can be used to send targeted messages and ads to someone based on their physical location.
Usually, these imaginary boundaries will be set around a very specific location, often around the premises of a business. The GPS on a person's phone will take note when it enters the boundaries of the geofence and your message will appear to them as an in-app alert.
Setting up a geofence is fairly simple but can be highly effective at delivering advertising messages to customers and inspiring them to take an action. Offering a special deal to a customer who enters the geofencing location or telling them about a sale can encourage them to visit your physical location when they're already close to where your business is.
Business Benefits of Geofencing
There are many benefits of using a geofencing marketing strategy and sending in-app ads to mobile users. Here are a few of the main ones that you should know about.
1. Attract Nearby Customers
Geofencing is a great strategy for getting customers into your business. When a customer enters a certain area and receives a promotional message, they may be inspired to visit your business. This is especially true if you give them a great offer or discount.
While the customer may have been in the area for some other reason such as visiting a nearby store or restaurant, a mobile marketing message may encourage them to visit your business as well. When you use geofencing strategically, you'll end up getting more local sales for your business. You'll have more customers coming in to see your products or find out about your services.
2. Become More Competitive
One of the best things about geofencing is that it can help you become more competitive.
If there are multiple businesses of your type within a close radius, it can be difficult to stand out and compete. Offering a special discount to a customer and having it show up on their phone while they're in the area can encourage them to visit your shop instead of a competitor's.
If you offer a discount on a certain product or meal, for example, a customer may decide to head to your business just as they were about to go into a competitor's shop instead.
3. Increase Personalization
A great thing about geofencing is that it can add more personalization to your interactions with customers. Simply advertising to someone that is already in a nearby location can help you to personalize a customer's shopping experience.
In addition to this, geofencing can help you learn more about your audience and find out what they respond to. You'll be able to optimize and tweak your offers over time as you find out what works. This will help you create better offers that appeal to your target demographic.
4. Gain Data on Customer Habits
As you make use of geofencing marketing more and more, you can learn a lot about your audience.
In addition to learning what offers they respond to, you can also find out more about their habits when it comes to entering the location near your business. You may find that customers come to the area most often at certain times of the day or certain times of the week.
The patterns that you begin to recognize can be helpful when trying to figure out how to market your business effectively and get more sales.
5. Capture Customer Attention
While window advertising or signs outside of your business can grab the attention of customers to some extent, it's hard to beat the engagement you'll get when an advertisement appears directly on someone's phone.
Geofencing can grab a customer's attention very easily when compared to other types of advertising. It's unexpected for an ad or special offer to appear on someone's phone, so by using geofencing marketing, you'll stand out from the crowd and will ensure that your business gets the attention that it deserves.
6. Build Brand Awareness
Launching a geofencing marketing campaign is also great simply because it helps to build brand awareness.
Even if a customer doesn't decide to visit your business right away after receiving a special offer or marketing message, they will still see the name of your business. Your brand name will be at the front of their minds and people will start to think of your business more often.
While you may get an immediate sale from using geofencing marketing, you may also get more sales and interest in your business later on as well.
Understanding the Benefits of Geofencing
If you want to get more customers into your local business, you should consider launching a geofencing marketing strategy. Using geofencing can attract nearby people to your business while helping it become more competitive.
Ready to improve your digital advertising strategy? Contact us today to learn more about what Savant DSP can do for you.