Although most people are somewhat familiar with pay per click ads, most people don't realize how popular they are. For example, studies have found that about 62% of all marketers plan to increase their budget for PPC ads.
As powerful as PPC ads already are, you can take their efficacy to the next level with the right pay per click tools. In fact, many businesses are starting to use PPC ads more and more as they realize that the latest tools allow them to get more bang for their buck.
On top of that, businesses that do not adapt the way they use PPC ads may begin to struggle to keep up with competitors who are taking their ad efficacy to the next level by combining them with the latest and most powerful PPC tools.
So what are the latest pay per click tools that you should pay attention to? Read on to learn all about the most important things to understand about the latest PPC tools and what they can do for your marketing strategy!
Enhance PPC Ads With First-Party Data
In the past, many users depended on third-party data to enhance the efficacy of their ads. However, more and more browsers are eliminating third-party cookies and related activities. That means that it is becoming more difficult to use third-party data to target PPC advertising.
This is contributing to a general trend of transitioning away from third-party data and trying to find first-party data instead. Some of these latest tools allow you to synchronize your sales data with your marketing data.
They can also help you figure out which of your marketing activities is responsible for the ultimate results that you enjoy or fail to enjoy. They can also help you to integrate data from a wide variety of tools like Shopifyand Salesforce. Altogether, these powerful tools can help you enhance the efficacy of your PPC ads.
Follow PPC Trends and Consolidate Marketing Tech
Many companies are used to using a variety of marketing technology tools to grow their company. However, using so many tools has the unfortunate side effect of slowing down processing tasks. You can generate quality insights faster by integrating all of your marketing technology.
More and more tools allow you to consolidate all of the disparate data across your various marketing technology tools. That way, you can decrease how long it takes you to process data points into useful marketing insights.
AI Digital Marketing Trends
In 2023, you should expect to hear more and more about artificial intelligence tools. Almost every marketing tool you use will include some element of machine learning technology. These tools allow you to automate a number of tasks that people used to have to do by hand.
For example, you can train a machine learning system to automate aspects of your workflow that help you generate and publish PPC ads. You can also see machine learning on platforms like Google Ads.
There, you can use AI tools to optimize your PPC ad campaigns for you. In many cases, the judgment of a marketing expert will still do better than this kind of automated ad campaign optimization.
However, you cannot have a skilled marketing expert tracking things every minute of the day. On top of that, although skilled marketing experts can often out-compete AI optimization, there are cases when machine learning tools can outcompete even human experts.
By combining both of these options, you will be able to enjoy the benefits of both human and machine expertise. On top of that, you can use these kinds of machine learning tools on Google Ads to take care of your campaign optimization if your marketing experts are busy.
Invest Small PPC Costs on Other Platforms
In the past, most businesses managed their own websites rather than focusing on social media. These days, almost every business has at least some kind of presence on at least one kind of social media platform. However, most businesses are still not making the most of these social media platform tools when it comes to enhancing their PPC ad success.
If at all possible, it is worth it to almost every business to establish a presence on every social media platform they can. What if you want to create a professional-looking account on each major platform? You can often do so in about 1 week per platform.
Try to focus on one new social media platform at a time. This way, you can eventually reach all of them. You can also use PPC ads on all of these platforms.
This is not a trend because the best strategy is to run PPC ads on every platform at the same time.
Rather, more and more people are discovering that they find many customers when they join a new platform. Some platforms may not provide much ROI. But the ones that do make up for the ones that don't
Once you have experimented with a wide variety of platforms, you can ignore the ones that do not generate excellent returns on your PPC ad investments.
Understand the Latest Pay Per Click Tools
Taking the time to learn about the latest pay per click tools is an investment. As valuable as using PPC ads is now, you can get even more out of your investment by combining them with the latest tools. If you do not continually update your PPC strategy, you may start to fall behind competitors who do.
To learn more about how you can use the latest tools to take your marketing success to the next level, reach out and get in touch with us here at any time!