About 85% of consumers use the internet to research businesses online. With self-serve ads, you can appear in front of consumers who want your product or service. Then, you can generate more brand awareness, leads, and sales with ease.
In fact, traffic through digital advertising yields 50% more conversions than organic advertising. Paid advertising returns $2 for every $1 spent, too. That's a 200% ROI rate!
Still on the fence about running self-serve digital ads this year? Here are five reasons you shouldn't wait!
With online display advertising, retargeting, and pay-per-click (PPC) ads, you can set your business up for growth and success. Give your business the boost it needs. Read on to discover the benefits of using self-serve digital ads today.
1. Maintain Control
With traditional advertising methods like billboards and flyers, you can't control every aspect of your campaigns. For example, you can't control who your ads appear in front of. You could struggle to track the progress of your campaigns, too.
Without complete control, you could waste valuable time and money. You might feel frustrated with your campaigns if they're not meeting your goals.
Instead, consider using self-serve ads this year. Self-serve advertising platforms allow you to maintain complete control.
For example, you can specify who you want your ads to appear in front of based on demographics or search terms. You can create separate ad campaigns with each buyer persona in mind. Then, you'll have an easier time personalizing your ads.
Personalization could make your search engine marketing (SEM) strategy more effective.
In fact, about 50% of consumers will pay more if brands do a good job of providing personally relevant content. Another 80% are more likely to make purchases when brands offer personalized experiences. Personalization could deliver eight times the ROI on marketing spend while lifting sales by 10%, too.
With platforms like Google and Facebook Ads, you can target consumers based on:
Age
Gender
Location
Household income
Marital status
You can also target consumers by the keywords they use during a Google search. Then, you can use personalized messaging to appeal to their needs and interests.
With self-serve digital ads, you can also appear in front of consumers while they're in the mood to shop. You can leverage their shopping mindset to generate more leads and sales.
Billboards and flyers can appear in front of consumers at any time during their day. Usually, consumers have something else on their minds when they encounter these ads. With online display advertising, you can control when your ads appear instead.
2. Save Time and Money
Traditional advertising methods could waste valuable time and money, too.
If your ads aren't personalized based on specific buyer personas, they might not appeal to consumers. Consumers might ignore your ads instead. Meanwhile, you'll still have to pay for producing those ads, even if they're not effective.
With self-serve digital ads, on the other hand, you can create more effective campaigns.
Businesses that have a small advertising budget can use online display advertising and retargeting. With display ads, you'll pay for the cost of 1,000 impressions (rather than per click). Even if someone doesn't click on your ad, you're still generating brand awareness.
With retargeting, you can appear in front of consumers who previously visited your website. Retargeting will help you remain top-of-mind. At the same time, you'll have a second chance to convert those visitors into paying customers.
It can take months before your billboards, flyers, or print ads appear in front of consumers. With PPC ads, you don't have to waste time. Instead, you can create your ads and show up in front of customers on the same day.
Saving time and money with online display advertising and SEM can help you expand your reach.
3. Generate Brand Awareness
It can take over five impressions before consumers become remotely aware of your brand. Without brand awareness, you'll never stand out from competing businesses. You can use self-serve ads to generate awareness.
With repeat exposure and brand consistency, brand awareness could turn into recognition.
Consumers will begin recognizing and recalling your brand. You can remain top-of-mind with ease, too. The next time they need your product or service, they'll recall encountering your self-serve digital ads.
About 59% of consumers prefer shopping from familiar brands, too. Remaining top-of-mind could help you generate more leads and sales.
Once consumers start shopping from your business, they might become loyal, long-lasting customers. Then, you can generate repeat sales. Generating repeat sales from loyal customers can improve your ROI.
You can also use retargeting ads to continue drawing them back to your business after their initial purchase.
With a strong SEM strategy, you can boost your brand and set your business up for success.
4. Attract More Traffic
If you're struggling to generate traffic to your website, consider using SEM this year. With self-serve digital ads, you can appear in front of more customers online. When they click on your ads, they'll reach a landing page on your website.
Digital ads can also help boost your search engine rankings.
Google will notice you're generating more website traffic. It could boost your organic rankings, helping you reach the top of a search page. Consumers will see your website before any other during a search.
Then, you can generate traffic through your online display advertising, search ads, and organic content.
Generating more website traffic could help you gather more leads and sales than ever before.
5. Keep Innovating
Self-serve advertising platforms are constantly evolving, leading to new opportunities for online display advertising. As these strategies become more innovative, you'll have an easier time standing apart from competitors.
Consumers will recognize you're using current, innovative advertising methods.
You can even appear on multiple channels to expand your reach.
Meanwhile, you have ample options to choose from for your campaigns. You can use text search ads, retargeting, and even video ads. Diversifying your ads could help you experience even more business opportunities.
Boost Business: 5 Reasons to Run Self-Service Ads ASAP
Don't let your advertising grow stale this year. Instead, consider these reasons to start running self-service ads. With self-service digital ads, you can stand apart, boost brand awareness, and generate more business.
Set your brand up for lasting growth and success. Consider using self-service ads today!
Eager to get started? We can help set your advertising campaigns up for success.
Request a demo today.