Studies show that 64% of consumers will buy a product after watching a branded video that they saw on social media. This is why video marketing has become such a huge trend within the marketing world.
If your company hasn't already jumped on board, then they need to!
Video marketing has been around for a very long time but has recently been blowing up and evolving rapidly thanks to social media.
To stay on top of the video marketing trends you should also make sure that your company is following popular social media trends. Staying ahead of what is popular within your niche will help you to rise above the competition.
Keep reading for our guide to the latest video marketing trends that will be everywhere in 2020.
Vertical Videos
In the past, vertical videos would be a sin when it came to video marketing. Luckily, with platforms like Snapchat where you can post stories or IGTV on Instagram, vertical videos are now relevant when it comes to video marketing. We typically use our phones in the vertical position anyways so these types of videos will become more and popular!
Vertical videos are fun to shoot and you can even start to put a bit more effort into them. In the past, the stories feature on social media was mainly used for quick behind the scenes footage or for updates.
With IGTV, many creators and companies are putting more time and work into creating their vertical videos.
Live Streaming Videos
Another video marketing trend that companies need to start taking advantage of is live streaming videos. Live streaming content is a great way to interact and connect with your consumers on a personal level. By doing this you can even work towards building a strong relationship with them.
Companies that already have a healthy following will benefit from live streaming to show off new products or services. This is because their clients will come to the live streams to see all the new products they have to offer and even interact with the company.
Live streaming can even benefit and help to grow new businesses as well as businesses trying to gain new leads.
You will notice that many people want to watch videos and buy products from brands because they find them to be authentic.
When people watch a live stream they start to get to know the company on a personal level which will make them want to shop with you more.
You will also find that events that are broadcasted live are actually pushed higher up due to the algorithm. This is because they are happening in real-time and social media platforms want to gain more traffic. Having your live stream advertised will gain you more leads and more sales.
There are also many different platforms that your company can live stream on such as Facebook, YouTube, Instagram. Your company may even be interested in using platforms that focus on live streaming such as Twitch.
Everyone Can Vlog
Vlogging is another channel that companies use to connect with their clients. It may sound laughable but don't knock it until you try it!
YouTube is filled with tons of people who post vlogs and millions of people who watch them. The platform continues to grow at a rapid pace. This is why companies should start vlogging on their channels as well!
Daily vlogging is a great way to get more content out there for your followers in the YouTube world. It is also a great way to help create content for your video marketing strategy.
On one hand, it does take a lot of time and dedication to film and edit a video every single day. The good news is that you will see how well your company benefits from all the comments, likes, and even sales that come from posting a video on YouTube as well as sharing on your other social media platforms.
Vlogs make you and your company feel more human and real which is something that clients can relate with. Many people would rather shop with and buy products from people that they trust than from big names that aren't relatable.
Instagram Stories Dominate
When it comes to video marketing trends, Instagram Stories continues to dominate and this could be for many reasons. The stories feature is the first thing that pops up when the consumer opens the Instagram app on their phone so naturally, it is the first thing they will click on.
Besides getting views, Instagram Stories can lead to many sales because it feels more authentic to the consumer. Stories on Instagram don't have to be well thought out and scripted but rather have a personalized feel to them.
It can generally be just a person talking about a product or service that they enjoy so the consumer can relate to them on a deeper level.
Using videos on your Instagram Stories will help your company connect with your followers on a more personalized level. There are also quite a few features on Instagram Stories that can help you open communication between you and your followers.
You can increase your engagement through Instagram Stories by asking a question and getting responses, letting your followers vote on a topic, or even posting a little quiz. There are endless possibilities when it comes to connecting with your followers and clients on Instagram as long as you're creative with it.
Video Marketing Trends You Need to Follow
In 2020, there are tons of new video marketing trends that your company can't ignore. When it comes to rising above your competition, you need to transform your marketing strategy to include as much video content as possible.
Make sure that your video content is authentic. Connecting with your viewer on a deeper level is important when it comes to producing video content. This is the best way to attract more followers as well as a great way to help you make the sale.
If you're looking to build a better digital advertising campaign, then make sure to check out what we can do for you!