Are you hoping to grow your profits through digital advertising, but your not sure which strategies would be best for you?
In this guide, we will explore the best advertising platforms, how they reach customers, as well as their benefits. Review this guide so that you can figure out which platform can best help you to reach your customer demographic and grow your company. Find the best platform for you by finding one that is in line with your company goals.
Drive More Traffic to Your Website
Is one of your companies goals to drive more traffic to your website? You should consider some of the below platforms to achieve this goal. The more clicks to your site, the better your chances are of gaining new customers.
Facebook traffic ads are a great way to run campaigns specifically made to boost your website traffic. They do this by targeting people they think are likely to click on your ad and showing it to them on their feed. These ads have a call to action button that will link customers directly to your site to find out more, or make a purchase with you.
Google's search network ads are also a great way to up your web traffic. This will help get your brand in front of someone when they are in need of your services and searching for it through Google.
Generate Brand Awareness
If you are hoping to make your brand a bit more seen and familiar with your audience, there are advertising tools that can help with this.
Facebook also has awareness ads to help make your brand visible to your target audience. This can be a great idea for businesses big and small, as you can get pretty specific with your target demographic. You can choose to target people in specific zip codes, age groups, genders, ages, and more.
Google ads can also help with this, and you can choose to work using one or both of their advertising methods to do so. A text advertisement will put your company at the top of a Google search, acting as search network ads.
You can also use graphic or display network ads. These are the ads you see in the sidebars or headers of other websites. When using Google ads, you'll want to do some keyword research.
These methods will help to generate some more exposure for your business in no time.
Increase Engagement
Engagement is becoming more important than ever for businesses who are using social media and digital marketing methods. To get people talking about your brand, you will want to try out one of the following advertising methods. Figure out where your target audience is spending their time to interact with them most efficiently.
Facebook engagement ads are great because they look similar to regular posts that you would see on your timeline. These posts don't strike your audience as advertisements. They are usually made with lighthearted content that is funny or conversation-starting rather than promotional.
With this tool, you are paying to show this post to your target audience, who is most likely to engage with this content. If your target audience is using Facebook, this could be a great engagement method for you.
Facebook owns Instagram, so you can link this ad to your Instagram account if your target audience is on there as well. Using Instagram for your engagement ads is a great idea if your company has eye-catching, visual content.
If you are in an industry-specific field like Tech, LinkedIn ads can be a great way to generate engagement with those in your field. This is a great way to get your content in front of potential customers who enjoy work-related content.
This can also be a great way to network with potential clients. On LinkedIn, you can even choose your audience based on job title, degree, company name, and more.
Retain Current Customers
Email marketing is a great way to reach out to your customer directly in their inbox. This is a great way to retain your current customers or remind them of your amazing brand and products. At checkout, or on your website's homepage, install an email capture to add your site viewers to your email subscription list.
Send newsletters informing customers of your new products, services, or any other company news. This is a very affordable advertising method with the largest return on investment.
If you already have an email newsletter, there are tons of ways to improve it. Incorporating personalization can help your emails feel more authentic. A great subject line can up your emails open rate, and animated content can help to catch your reader's eye.
Test and improve your emails overtime to make sure that your changing things up and keeping your customer's attention.
Find the Best Advertising Platforms for You
With all the advertising platforms out there, it can be hard to figure out which will most benefit your company. Spend your advertising dollars on the best ads for you by considering what your company goals are.
You also want to keep your target customer in mind so that you can choose the best platform to reach them on. Increase your audience and customer base to increase your company's profits with one of these helpful advertising platforms today!
Are you looking to make the most out of your digital marketing budget? Contact us today for comprehensive digital marketing services that can take your company to the next level.