Are you looking to advertise your business on Spotify? If so, check out this guide to learn the top Spotify advertising tips.
Music has stopped becoming a simple listening pastime. It has now become a transcendent experience. Spotify is one of the places where you can immerse yourself.
If you’re a business, you’d want to take advantage of this to advertise your brand.
Spotify has more than 117 million free users and more than 100 million premium users. Powering these users are Spotify ads. If you want to get the attention of all these free users, you need to have the right Spotify ad.
If it’s your first time delving into Spotify advertising or looking to get the most out of it, this can help.
In this guide, we give you the top tips to take advantage of advertising on Spotify. These will give you the advantage you need to give your brand a boost:
1. Use The Best Spotify Ads For Your Needs
There are three major types of Spotify ads you can use, depending on your needs. These are banner ads that show when you play a song or your Spotify radio and audio ads in between tracks. There are also Sponsored Sessions, which are video ads.
These have different uses, depending on the type of business that you have.
Banner ads work like traditional ads on any social media platform. They allow you to show creative messages and images that the user can click if they show interest.
Banner ads are something that many businesses try to take advantage of. This is due to the fact that it involves traditional ad processes.
Audio Spotify ads are similar to the traditional radio advertising that we use even to this day. It involves a full 30-second ad, accessible in Spotify’s Spotify Ad Studio. You would want to use this if you want cost-effective advertising on Spotify.
A Spotify sponsored session is a full 30-second video ad. It creates a captive audience for you. They then incentivize listening to your ad for 30 minutes of ad-free listening.
2. Control Your Message With A Targeted Spotify Ad
If you want to make the most of your Spotify ads, you want to make sure to do the right targeting. Spotify provides a very granular approach when it comes to its demographic targeting. It gives you all the specifics you need to find the right audience for your advertising.
The user data that Spotify advertising uses include:
Location of user
Gender of user
Age of user
Playlist type
Musical and genre preferences
These granularities ensure that you can find the right person that would provide the right brand recall. As an advertiser, you would want to tweak your advertising on Spotify. Adjust according to the preferences of the target audience you want to see your product.
If you’re a business, this makes it crucial for you to understand your target customer. Knowing what your customers consume can help you understand them better. It can lead you to a better position by working with people’s immersions and telling them what they want.
Understanding your audience, especially how they behave when they are listening in full immersion, can give you the best chances of converting a listener to a customer.
Tailor the ad creative according to the location and taste of the listener. Match your background music with the genre of the customers you are catering to. If you are targeting locations, mention the general location of the person to resonate with them.
3. Be Clear And Memorable
Whether you’re using banner ads or audio ads on Spotify radio, you need to be clear and memorable. You only have a moment to talk to your audience. You want your ads to be easy to digest with a clear call to action.
Make your message to the point. You want it to be short and sweet, saying what you want in two to three lines or less. You would also want to use banner ads that have a clear image of the brand itself.
For an audio Spotify ad, you want to say your business name as clear as possible. You also want your spiel to be as memorable as you can make it. Communicate the benefits of your products and services to make listeners interested in your company.
For banner advertising on Spotify, you want strong, unique imagery that shows your brand at work. You want as clear wording as possible, using your keywords to show what you’re offering.
4. Use High-Quality Ad Material
If you’re gearing for Spotify ads, you want to make sure that you use high-quality material. If you’re using audio ads for Spotify radio, you want to have high-quality audio that blends well. As for your banner ads, you want high-resolution visuals that give the customer a pleasant experience.
Spotify users care about their immersion. If you provide audio that has a lower quality than the songs themselves, you can break their immersion. You want your customers to enjoy listening to your ads.
The same is true with banner advertising on Spotify. You want your images to be crisp and clear. You want your products to feel tangible to your users.
5. Use Sponsored Sessions Smart
If you’re looking for something unique, you want sponsored sessions. These are video ads similar to Youtube’s ad platform, allowing video takeovers. Why would the customer want to watch these?
A branded moment of video advertising on Spotify will reward a customer with 30 minutes of no-ad listening. The incentive is great and can also give you enough time to show off your brand. If you plan on using a sponsored session, you would want to do the right prep work.
You want to show creativity in what you have to offer. You want to show the same clarity and brevity with other ads, but you want to be entertaining. You would also want to provide clear steps on the end card on how they can benefit from your services.
Harness Spotify Advertising Now
Spotify advertising is an immersive and powerful way to advertise your brand. Whether you’re using images, audio or video, you need to be creative and clear with your message and show them the benefits of working with your services.
If you’re looking to learn more about digital advertising, or if you need help with your business, you need a team that knows what to do—someone who can help you convert and lead the market.
Let us help you reach your market. Talk to us at Savant DSP. Find out how you can get ads that convert now.