Online Video
Video Advertising | Online Video | Desktop Video | Programmatic Video | Pre-Roll | Mid-Roll | Post-Roll
Whatever you call it "online video" is an excellent way to reach a highly targeted audience.
What is Programmatic Video Advertising (Pre-Roll)?
Imagine being able to showcase your brand's story right before your potential customers' favorite online videos. That's exactly what Programmatic Video Advertising, or Pre-Roll, offers. It's a cutting-edge advertising technique that delivers your engaging video content to your desired audience across various digital platforms.
How Does it Work?
Audience Targeting: With Programmatic Video Advertising, you have the power to pinpoint your audience based on demographics, interests, online behavior, and more. This precision ensures that your message reaches the right people at the right time.
Real-Time Bidding: When a user initiates a video online, an auction takes place in real-time. Advertisers bid for the opportunity to display their pre-roll ads to the viewer. The highest bidder's video gets shown, all in a matter of milliseconds.
Seamless Integration: Your video ad seamlessly blends with the viewer's chosen content. It appears as a brief, non-intrusive commercial before the main video starts playing.
Engagement Tracking: Detailed analytics allow you to monitor the performance of your pre-roll campaign. You can track metrics such as views, click-through rates, and even viewer engagement levels.
Benefits for Your Business:
Maximized Reach: Programmatic Video Advertising enables you to tap into a vast network of websites and platforms, expanding your brand's reach like never before.
Precise Targeting: Say goodbye to generic ads. With pre-roll, your content is shown to individuals who are more likely to be interested in your offerings, ensuring higher engagement rates.
Enhanced Engagement: Video content is inherently engaging. By showcasing your message in a captivating video format, you grab your audience's attention and leave a lasting impact.
Cost-Effective: Efficient real-time bidding ensures you get the best value for your ad placements. You control your budget while reaping maximum benefits.
Measurable Results: Comprehensive analytics provide insights into how well your pre-roll campaign is performing. This data empowers you to refine your strategies for even better results.
Brand Awareness: Make a memorable first impression with your target audience. Programmatic Video Advertising helps in building brand awareness and recognition among potential customers.
Ready to Elevate Your Advertising Game?
Join the ranks of successful businesses that have harnessed the potential of Programmatic Video Advertising (Pre-Roll). Transform your marketing campaigns, engage with your audience, and drive real, measurable results. Get started today and watch your brand's story come to life in front of the right eyes.
Reach
Our platform works with nearly every major, top rated ad exchange giving us access to virtually 99% of available online inventory.
Strategy
Working with multiple exchanges gives us the ability to optimize from the exchange down. After we exclude low performing exchanges we begin optimizing from the publisher down. Data provider optimizations are made throughout the campaign.
Measure
Campaign success is determined by the goal of the campaign. We measure all standard KPI's including impression delivery, clicks, CTR, conversions and video view rate.
Ready to get started?
Launch our Video Campaign Builder and create a video ad campaign.
Frequently Asked Questions - Video
How do companies use video?
Companies use video to target specific audiences on websites across the online landscape. Virtually every website that offers video advertising space is accessible. Regardless of where your ideal consumer goes, you can make sure your message is in front of them.
How much should I spend?
Depending on your goal and vertical this can vary. Usually entry level campaigns start at 100,000 impressions.
How can I target?
Location, Demo, Economic, Psychographic, Intent, Interests, etc. We recommend deciphering your ideal consumer, their traits and from there you can build out your target profile.
What size graphics can I use?
Video Length: Up to 60 seconds
Video Size: Up to 100mb
What's an ad exchange?
An ad exchange is a digital marketplace that enables advertisers and publishers to buy and sell advertising space, often through real-time auctions. They're most often used to sell display, video and mobile ad inventory.
What is a typical view rate?
Typically we see video view rates (video completion) in the 50-70%+ range.
What conversions can I measure?
You can track as many actions as you deem necessary. Full-funnel attribution, lead forms, add-to-cart, purchase etc.
Can I A/B test creative??
Yes.
Are video campaigns better for direct response or branding?
Typically video campaigns are more of a branding tactic. It's hyper-focused and can easily be used with direct response creative. It likely will not drive direct response actions as effectively as other tactics but it will drive awareness within a very specific audience that can lead to a direct response from the audience.
Can viewers skip my video?
Some inventory providers allow users to skip the ad if they wish. Unskippable inventory is also available.