IP Targeting
Banner Advertising | Display | Online Display | IP Targeting | Digital Direct Mail
The direct mail service of the web.
IP targeting is a highly effective digital advertising technique that allows you to deliver ads to specific physical addresses based on their internet protocol (IP) address. IP targeting technology works by matching physical addresses to IP addresses, allowing advertisers to serve ads to specific households or businesses based on their location.
IP targeting capabilities are highly precise, with an accuracy rate of over 95%. This means that advertisers can deliver highly targeted ads to specific households or businesses, rather than relying on more general demographics or behavioral data.
Why is IP targeting important? Well, imagine you own a local coffee shop and you want to increase foot traffic. With IP targeting, you can show ads to people who live or work within a certain radius of your shop the same way you would target a direct mail campaign. This means you're reaching potential customers who are most likely to be interested in your products or services.
IP targeting can also be used for account-based marketing (ABM) where you can target specific companies or organizations. For example, if you're a B2B company that sells marketing software, you can target ads to employees at marketing agencies or companies with marketing departments. This helps you reach the right decision-makers and generate more qualified leads.
Overall, IP targeting is a highly effective tool for digital advertisers looking to improve their targeting capabilities and drive better results. Whether you're looking to reach specific households or businesses, or target individual consumers based on purchase history, IP targeting can help you achieve your goals.
Reach
Reach depends upon the number of addresses we are provided. The average match rate is approximately 50%. Meaning if you provide 5,000 addresses, the system will match with 95% confidence approximately 2,500. We recommend a minimum of 1,000 addresses to start.
Strategy
IP Targeting allows us to extract the IP address from a physical address. This gives you the ability to be extremely targeted with a banner ad campaign across all devices. If you send out direct mailers, this is a natural extension of your efforts.
Measure
Campaign success is determined by the goal of the campaign. We measure all standard KPI's including impression delivery, clicks, CTR, conversions and video view rate.
Ready to get started?
Launch our IP Targeting Campaign Builder and create a display ad campaign or view our step-by-step guide detailing instructions on how to place an IP Targeting Campaign on our platform.
Frequently Asked Questions - Display
How do companies use IP Targeting?
Companies typically use IP targeting to hyper-serve their current customer database or to conquest new areas with a specific message.
How much should I spend?
Depending on your goal and vertical this can vary. Usually our entry level campaigns start at 100,000 impressions.
How can I target?
By address. Your ad will only be shown to the address locations you provide.
What size graphics can I use?
Size: 300x250 | 728x90 | 300x600 | 160x600 | 320x50 | 120x600
File Size: 150kb max.
File Type: JPG, GIF, PNG, FLV, HTML5
Animation Length: No more than 15 seconds and/or 3 loops
What kind of ROI can I expect?
The ROI of IP targeting can vary depending on the specific goals and objectives of the advertiser, as well as the effectiveness of the IP targeting campaign. However, in general, IP targeting has the potential to generate a higher ROI than other forms of digital advertising, due to its precision targeting capabilities.
What is IP Targeting & how does it work?
IP targeting is a digital advertising technique that allows advertisers to deliver ads to specific audiences based on their internet protocol (IP) address. It works by matching physical addresses to IP addresses, allowing advertisers to target households, businesses, or even individual consumers based on their location.
How accurate is IP Targeting?
Our IP Targeting tech has a confidence match rate of 95% - meaning if the system isn't 95% confident the IP address belongs to the physical address it is not served.
How does IP Targeting compare to other types of digital advertising?
IP targeting is generally considered to be more precise than other forms of digital advertising, such as demographic targeting or behavioral targeting. This is because IP targeting allows advertisers to target specific households, businesses, or even individual consumers based on their location.
Are IP Targeting campaigns better for direct response or branding?
Typically IP Targeting is more of a branding tactic. It's hyper-focused and can easily be used with direct response creative. It likely will not drive direct response actions as effectively as other tactics but it will drive awareness within a very specific audience that can lead to a direct response from the audience.